Way back in 1993 Diesel launched the Yuk-shoe with great success. It was an instant classic and became our best selling shoe of all time. The YUK shoe has developed over the years into all the Diesel footwear you know and love today. But, we thought it was time to get back to our roots and relaunch the YUK-shoe exactly like it was back in 1993. Created from the latest interactive technology in 1993 – that is to say none – the YUK is a shoe authentic style and bold heritage of a time when things were different. It does not record calories, do not keep in mind your itinerary does not count your steps is a shoe without pre-internet button “share” that connects the ground. Available in red and blue, YUK has a heavy vulcanized rubber sole makes it unique. It is immediately recognizable logo rubber “Only The Brave” label embroidered and metal seal guaranteeing its authenticity. The YUK is available in Diesel stores and Diesel online shop.