Nike Snowboarding worked closely with the Nike Innovation Kitchen and Nike Snowboarding athlete Gigi Rüf to create the Nike Zoom Ites – the next generation in boot innovation. The Nike Zoom Ites is a versatile boot that riders can tailor to suit their snowboarding preference. The boot features customizable inserts that give riders the ability to choose from three levels of flex — flexible, medium or stiff — to suit all types of weather, terrain and mountain conditions.