Deus Ex Machina was born in 2006 in Sydney – Australia. Originally workshop motorcycle customs, Deus (“day-us”) is now a brand of motorcycle clothing or surf, it’s a real mix of creative worlds. Deus, the “House of simple pleasure,” the concept store in Sydney: Motorcycles, surfing, cycling … are welcome under his roof, where there is a friendly atmosphere around the passion of “machines”. Authenticity, enthusiasm and openness, to better define the philosophy of the brand. With the opening of other concept stores: Los Angeles, Bali or Jakarta, Deus diffuse more enthusiasm around activities with or without fuel …