Rich Kids is never afraid of innovating. We are too often in front of street wear brands which are nothing but creative. Rich Kids’ strength is to dare. The brand is always just a bit provocative and their latest lookbook prove me right. The theme “Penthouses and Pitfalls” shows you just enough of fun and young people hanging around. Happyness and fun are in every page. But, Rich Kids is not just about nice sweater and original patterns, it’s also about create a message. This season, their moto is “rich is not what you have, it’s who you have beside you”. No risk you forget that.