Benjo’s Shoe Laces is a unique accessory born by necessity rather than a desire to Ben Hertz to enter the fashion industry. One day, he lost his shoelace and found a red one in the streets of Rome: everyone asked where he got his shoes. When it came time to replace them, he could not find anywhere where to get red laces, so he had someone make them for him, and this was the beggning of the laces Benjo’s at an affordable price and expressing a distinctive style. Available at Steve & Co. online store.