For the opening of its first store in Paris, the brand Freeman T. Porter has imagined an innovative and unusual concept to create the buzz and to make sure the subject is on all the lips. If you were in Parisian streets last Saturday you probably crossed or saw 4 combis Volkswagen colorful in a pop style, hippie symbols, flowing through the city of lights. The goal was to arouse the glance and the curiosity of passers-by, and this approach was a success. Through this roadtrip, few stops were planned to organize “wild parades.” Indeed, four models were there to present some models of the Fall/Winter 2012-2013 collection in the biggest squares in Paris : Place des Vosges, Rue Saint Antoine, Place de l’Hotel de Ville or Place de la Concorde. Waiting to visit the shop located Rue Marseille, in the 10th arrondissement of Paris, discover pictures of the event …