The artistic director of Hermès, Christophe Lemaire collaborates with BEAN POLE, property of Samsung Cheil for Fall/Winter 2012. Called Novö, this capsule collection is inspired by the designer’s love for culture post-punk, cold wave or so-called “Novö” of the late 70s and early 80s and is a modern reworking of the brand’s identity. This collection is available at Liberty, b Store, Flannels and Oki-ni. In addition, Christophe Lemaire has made a mixtape that you can listen below, with a « Novö » musical selection.
Art direction and set design for the Christophe Lemaire for Bean Pole Fall/Winter 2012 by Parisian based Ill-Studio.