Coca-Cola teamed up with producer/rapper Will.i.am to create a lifestyle line of clothing and accessories called Ekocycle. This collection is made ​​from recycled materials like plastic bottles or aluminum cans and will consist of high quality products made ​​in collaboration with brands like Beats for headphones and caps with New Era. Ekocycle should then enrich its collection with shoes, glasses, bags and bicycles. Discover below the Ekocycle video campaign.
http://youtu.be/rW6HrXrGX1E