If you are always on time in terms of trend, you do not escape the new face of Casio watch manufacturer in the person of Cyril Paglino. With the Casio G-Shock Premium presented at the opening of Merci, the manufacturer seeks to prove that “elegance is to resist”. The campaign is a continuation of the creation of the G-Shock Premium logo by ILK, a talented designer (and graffiti artist) and it was Benjamin Boccas that took place behind the camera. Find in this video the genesis of this project –