This summer, Rich Kids feels daring. With a brand new moto “rich is not what you have, it’s who you have beside you”, they make a lookbook in this same spirit. The collection is shown by young and free kids, wearing shirts promising “loyalty” “the richest” and “home made hooligan”. As you guess, a big sense of humor is behind all the collection. A refreshing spirit in this dismal time of crisis and not so great weather.