In order to celebrate its 4th consecutive nomination as the “Best Blend ageless,” Ballantine’s has choosen Francis Brument, digital designer and talented video jockey. Inspired by the “B” of the brand, he imagines a changing identity through a computer program which changes the “B” and creating an infinite number of versions. It is in the elegance and minimalism that Francis Brument designed the best Scotch whiskey according to Jim Murray in the Whisky in the Bible.