Connaissez-vous Black Book ? Derrière ce projet se cache un jeune suédois de 18 ans, André Lorenz Stock qui s’amuse à customiser des T-shirts avec des transferts faits par lui. Ses t-shirts sont devenus très rapidement hyper tendance et le buzz est arrivé aux oreilles de H&M qui lui a proposé de réaliser quelques modèles pour la marque et lançant ensembles le “Project Black Book“. Kezako… tout simplement le géant suédois lance un concours créatif de t-shirts. Envoyez une de vos photos et André sélectionnera les meilleurs visuels et les utilisera pour créer des t-shirts qui seront disponibles dans certains des magasins H&M dès la fin du mois d’avril. Alors, faites preuve de créativité et envoyez votre contribution à facebook@hm.com avant le 28 Janvier.
This spring, H&M will work with its youngest ever collaborator to create some truly original T-shirts by interacting with H&M customers around the world. André Lorens Stock is an 18 year old from Sweden who is behind the hyped T-shirt label Black Book. André started the label after he printed a T-shirt he’d bought at H&M with his own design. Now, H&M is celebrating his entrepreneurial spirit with an exciting collaboration through H&M.com. André will choose and then customize his favourite prints that are sent in from customers to hm.com from January, with the resulting T-shirts appearing in-store from April. “My collection for H&M will be based on the pictures from people around the world,” says André. “From January, people will be able to read about my story on hm.com, and then upload their pictures, from which I’ll pick my favourites.” André will make designs from the images sent in, creating ten T-shirts for girls and seven for boys. The collection will then go on sale at the Divided department of H&M from April. “Hopefully I can inspire people all around the world to think outside the box to achieve their goals,” says André. More infos : http://www.hm.com/fr/#/blackbook/
