Under Armour a une nouvelle fois fait équipe avec les réalisateurs de Shilo pour la conception d’un nouveau spot publicitaire. Intitulé “Fierce Speed” le film de 30 secondes met en scène de façon spectaculaire une nouvelle génération de crampons de football. Découvrez le spot ci-dessous.
Under Armour, the originator of performance apparel, footwear and accessories teams ups with the filmmakers from creative production company Shilo to debut the company’s latest artistic brand film, “Fierce Speed.” The creative collaboration between Shilo and Under Armour introduces the fastest generation of football cleats. “Fierce Speed” represents a dramatic fusion of football, space-age technology and science-fiction. The spot’s original score, courtesy of Gavin Little of Echolab, enhances the futuristic theme by weaving the familiar sounds of a football game with the supersonic frequencies of sound-waves, creating a cinematic feast for the eyes, ears, and mind.
