La nouvelle campagne pour Coca-Cola Light par à comme objectif d’encourager les femmes à exprimer leur personnalité et a prendre le contrôle de leur vie, le tout sous la signature “I’m no SuperWoman”. La publicité appelée “Night Rider” montre la chanteuse Duffy marchent dans des environnements différents et chantant la chanson “I’ve gotta be me” de Sammy Davis Jr. La campagne concoctée par l’agence Mother London, comprendra une campagne de publicité TV, du print et de l’affichage.
The new campaign for Coca-Cola Light (Diet Coke) called “Night Rider” shows the singer Duffy coming off stage after a sell-out gig as the crowd calls for an encore. But before delivering the finale, she spots a bike propped up backstage and, in a moment of cheeky rebellion, cycles off before returning to perform the closing song. Whilst cycling, she sings the soul classic “I’ve got to be me” – a song made famous by Sammy Davis Jnr in 1968. The song’s lyrics reflect the new “Coca-Cola Light” campaign which celebrates women’s right to express their individuality and take control. The campaign concocted by Mother London, will include a TV advertising, print and billboard.
Photographer: Liz Collins
Plus/More : Duffy feat. in new “diet Coke” campaign
