Clorox viens d’innover pour la promo de sa nouvelle gamme de produits de nettoyage domestique, Green Works. Ils ont demandé a l’artiste graffer, Paul Curtis (aka Moose) de “peindre” l’intérieur du tunnel de Broadway, qui traverse Russian Hill à San Francisco.
Clorox has taken an innovative experiential approach to promoting Green Works, a new line on plant-based household cleaning products. They hired Paul Curtis (aka Moose) to “paint’ the inside of the Broadway Tunnel, which runs through Russian Hill into San Francisco’s North Beach neighborhood.
www.reversegraffitiproject.com