L’application Facebook est-elle interéssente pour une marque ? Shelly Farham a fait un peu de recherche sur cette appli et nous livre son étude.
“In examining each application, we spent some time with the reviews and the discussion topics, expecting that applications that were more active would have more posts by users. We found however that reviews were not reviews. Rather, the review section seemed to be largely used for users to communicate with application developers, giving their feedback and reporting bugs, and to each other about the application.”
