Comme chaque année, Evian signe une collaboration pour habiller sa bouteille pour les fêtes de fin d’année. Cette année c’est Issey Miyake qui signe la nouvelle bouteille d’Evian. Le design reprend le plissé des vêtements du styliste, les fameux Pleats Please, en version fleurie rose pour le mass market (dès le 15 octobre) et verte pour les magasins parisiens du styliste.

Evian has partnered with fashion icon Issey Miyake, known for his innovative and minimalist style, to unveil its fourth annual limited edition designer bottle. Miyake joins an inventive and celebrated line-up who have unveiled designer bottles for the brand since 2008, including Christian Lacroix, Jean Paul Gaultier and Paul Smith. The new bottle design is decorated with an imaginary, shimmering flower; a symbol of youth and the Evian signature message, ‘Live young’. The inspiration for the bottle sprung from the Pleats Please line for which Issey Miyake is known, emoting a modern and functional design that has attracted the attention of the fashion-conscious public across the world.