Depuis la fin des années 90, la marque Serbe Carrot Clothing s’inspire de la culture Street. Elle s’est souvent associé à des artistes contemporains pour ses créations. Pour sa prochaine collection Printemps 2010 et la réalisation de son « lookbook », elle a choisi le photographe Tod Seelie, qui a notamment travaillé pour les plus grands magazines américain. Un teasing bien orchestré avec cette série de photos prise dans le fameux quartier de Brooklyn. Un beau travail artistique, que nous vous faisons découvrir avec un immense plaisir.
“Art and protest stem from nothing more than a people’s need for positive change. In the case of art – it’s a quest for beauty; in the case of protest, it’s striving for a good and normal life. This is what I fight for.” – Alexander Gligorich, Founder, Carrot Clothing
Carrot Clothing is a safe-house for revolutionary minds and designs. Formed in Serbia in the late 90s, a period of intense political upheaval, this should come as no surprise. In an effort to uplift lagging spirits and voice personal concerns about freedom and human rights, founder and designer, Alex Gligorich, began printing t-shirts featuring anti-war messages for family and friends. This move, though courageous, landed him in jail and at the mercy of unforgiving local authorities for spreading alleged “terrorist” policies. Since then, he has regrouped and joined forces with internationally recognized skateboarders, street artists, and other creative minds to establish Carrot Clothing, a brand whose very essence is based upon the underdog, family relationships between art, skate, and street communities. Despite its two short years, Carrot is already being globally-recognized as a lifestyle brand in more than 20 countries, having appeared in countless magazines and websites. Past Carrot contributors have included art stars such as ESPO, Superblast, 123Klan, Michael Sieben, Jim Phillips, Dalek, Ben Frost, Esteban Oriol, Morningbreath with many more to come. Carrot promises to continue on its journey with the hope of inspiring people in the same way that they themselves have been inspired by the remarkable feats of others. Watch for more tee shirts, an ever-expanding cut and sew line, along with a JB Classics sneakers collab with 123Klan, and an entire denim line as well.
Written by : Lau.G