New Balance annonce le lancement d’un nouveau jeu-concours baptisé New Balance Creative Contest. Les participants pourront, dès le 12 février prochain et jusqu’au 10 juin, s’inscrire sur Shoes-Up x New Balance Creative Contest et dessiner leur propre paire de chaussures à partir de deux modèles de la marque (la 576 et la 1700), avec à la clé, la production et la commercialisation du projet gagnant.
For the first time in its history, New Balance offers the Internet users and readers of Shoes-Up the possibility to create its new models with release in shops around the world. A creation contest based on two mythical models of the New Balance brand : the 576 and 1700. It is an open contest. The participation bureau will be open until June, the 10th. Number of propositions per participants is unlimited. As long as you have a computer or fingers to draw, colour, cut, stick and send us the result of your imagination. The winners will be taken to England, at New Balance’s design offices and factory to follow the design and manufacturing process of their models.They will therefore be the very first ones to discover and try the samples of their models. 600 pairs of each winning style will be produced and sold all around the world.
