Louis Vuitton va lancer ça première campagne télé et cinéma à partir du 15 février. International Herald Tribune nous livre les détails de cette campagne, ainsi qu’une interview de Pietro Beccari, Directeur Communication et Marketing de Louis Vuitton.
“It is supposed to touch our clientele and viewers in ways that perhaps other media will not touch,” said Pietro Beccari, Vuitton’s head of marketing. “This is a way to say Louis Vuitton is different. It is something éphémère, but also something that stays.”
Vuitton said it would run the ad in “rigorously selected cinemas” and on cable and satellite channels that were likely to attract well-traveled audiences. These will include news channels like CNN and BBC World, which many business travelers watch in their hotel rooms, as well as outlets like the Golf Channel, Beccari said.
“We will not use television in the way Nutella is using it,” he said, referring to the chocolate-hazelnut spread. »
[Agence : Ogilvy & Mather]