Le groupe Walt Disney vient d’annoncer l’acquisition du site internet iParenting.com, pour un montant non communiqué. Le site iParenting est un site de conseils sur la grossesse et l’éducation des enfants en langue anglaise et espagnole. Grâce à cette opération, les activités en ligne du groupe, Disney Online, bénéficieront des vastes ressources d’iParenting Media à savoir une large gamme de contenus professionnels ou destinés aux particuliers, dont des centaines d’articles, de questions-réponses et de forums actifs de mamans. Cette acquisition renforcera la position de Disney sur le net qui dispose déjà les sites Disney Family, Wondertime.com et Family Fun.
WALT DISNEY INTERNET GROUP ACQUIRES iPARENTING MEDIA
Acquisition grows portfolio of high-quality, family targeted Web properties
NORTH HOLLYWOOD, Calif. and EVANSTON, Ill. – Dec. 4, 2007 – The Walt Disney Internet Group has acquired iParenting Media (www.iParenting.com) in a move that adds to its already strong line-up of family-targeted Web properties within Disney Online, including Disney Family.com, FamilyFun.com and Wondertime.com. With the acquisition, Disney Online gains iParenting’s vast resources, quality content and vibrant community that serves families, young parents and parents-to-be in English and Spanish. iParenting’s content and services will be integrated into Disney’s network of family targeted sites. Terms of the transaction were not disclosed.
iParenting’s portfolio features a wide array of professional and user-generated content, including thousands of articles and expert Q&A’s and hundreds of active mom message boards. Additionally, the network includes the highly-regarded iParenting Media Awards (www.iParentingMediaAwards.com), the only certified product review and awards program in the industry. The iParenting Media Awards recognize the best products in the children’s media and juvenile product industries. Disney will continue the awards program as an impartial resource for parents and consumers. Disney Online plans to integrate all members of the Evanston-based iParenting team.
« iParenting has built a strong, trusted reputation among parents, and we feel the site is a perfect complement to our overall portfolio of family-targeted, online brands, » said Paul Yanover, Managing Director of Disney Online. « This acquisition builds on the successful launch of Disney Family.com earlier this year, and the ongoing success of FamilyFun.com and Wondertime.com, by broadening our content for parents to include information about pre-natal and new baby care. We’re excited to welcome such a talented group to Disney Online. »
« Disney is one of the most trusted brands for parents and we believe this will be a great fit for iParenting, » said Alvin All and Elisa Ast All, co-founders of iParenting Media. « iParenting will be able to bring its core strengths and see them leveraged across the Disney Family network of sites. Together, we will provide many more parents and parents-to-be with much-needed information and inspiration along their parenting journey. »