New Balance becomes the new official equipment supplier LOSC Lille after signing a long-term partnership with the football club. New Balance will provide the outfits for games and team workouts from the 2016/2017 season. LOSC who plays in Ligue 1, joined other world elite football clubs equipped by New Balance. The LOSC become the first French club equipped by New Balance, one of the leading brands in the fields of sport and fashion whose fan community is implanted worldwide. The first “reveal” will cover the range training 2016/2017 from 27 June