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Das Magazin x Freitag - Viacomit Viacomit

Das Magazin x Freitag


English version

Das Magazin a demandé à Freitag de concevoir un sac spécialement pensé pour les journalistes. Voici donc l’édition spéciale «Das Magazin». Un sac Freitag comme on n’en a encore jamais vu. Conçu en bâche de camion patinée et monochrome, avec des boucles en acier galvanisé et un design vintage très actuel. R099 WYSS : Le sac Messenger de Freitag d’un autre genre. Disponible uniquement en ligne et dans les boutiques Freitag de Zurich, Davos, Hambourg, Cologne et Berlin.

Laure Wyss was the journalist that founded one of Switzerland’s first (and best) weekly supplements, Laure Wyss was the journalist that founded one of Switzerland’s first (and best) weekly supplements, Das Magazin in 1970. And the new R099 is called WYSS because it was a journalist from Das Magazin who approached Freitag asking for a special bag to meet his demands. The result is the «DAS MAGAZIN» special edition. A bag like you’ve never seen one by Freitag. Made from vintage, unicolored truck tarpoulins, toting metal buckles and a totally new, antiquated appeal. R099 WYSS is the other kind of Freitag messenger. Only available online and at our Freitag Stores, Zurich, Davos, Hamburg, Cologne and Berlin.

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