Louis Vuitton poursuit ses campagnes de publicité centrées autour du thème du voyage. Cette fois rend hommage à l’aventure spatiale, quarante ans après le premier pas posé sur la Lune par Neil Armstrong. Cette campagne a été encore photographiée par Annie Leibovitz qui a rassemblée trois astronautes, Buzz Aldrin, deuxième homme à avoir marché sur la lune, Jim Lovell, commandant de la célèbre mission Apollo 13 et Sally Ride, première Américaine à avoir été dans l’espace. Et à partir du 2 juillet sur le site Louis Vuitton Journeys vous pourrez découvrir les récits de leurs voyages.

With the latest wave of its Core Values advertising campaign, Louis Vuitton commemorates the 40th anniversary of man’s conquest of the Moon, elevating the theme of travel as a personal journey to a celebration of a voyage of unsurpassed significance for all mankind. Louis Vuitton is proud to have brought together three exceptional figures whose own remarkable personal journeys have taken them into space: Buzz Aldrin, who in the course of the historic Apollo 11 mission with Neil Armstrong on 20th and 21st July 1969, became the second man to set foot upon the Moon; Jim Lovell, the commander of the ill-fated Apollo 13 mission in 1970, who  as the world watched with bated breath  heroically guided his crew back to the safety of Earth; and Sally Ride, who in 1983 became the first American woman to venture into space as a crew member on Space Shuttle Challenger.The new visual, photographed once more by Annie Leibovitz, was shot on the high plateaux of the Californian desert, from where, on a clear night, the Moon takes on an almost supernatural intensity. And from 2 July on the Louis Vuitton Journeys site you can discover the stories of their travels.