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Retro campaign by Decathlon - Viacomit Viacomit

Retro campaign by Decathlon


English version

Superbe campagne de la marque Decathlon, qui utilise une imagerie vintage en sepia avec un élément de couleur comme le vélo, le surf ou la raquette afin d’adresser le message: Come with old gear. Leave with new. Cette campagne a été créés par l’agence Y&R Paris.

Great ads for Decathlon, a sports trading store located in France, use sepia colored vintage images with only a specific item such as the racing bike, surf board and tennis racket in color in order to convey the message, Come with old gear. Leave with new. The campaign was created by agency Y&R Paris.

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