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Tudor "T-Night" by Ron Ferri - Viacomit Viacomit

Tudor « T-Night » by Ron Ferri


English version

C’est en 2007 que le groupe Rolex veut repositionner et de rajeunir sa marque Tudor (Rolex). Elle confie à l’artiste new-yorkais Ron Ferri, la conception des campagne publicitaire. L’artiste a su refondre l’identité visuelle en retravaillant à l’encre noir des photos de mannequins. Depuis, il sillonne l’Europe accompagné d’une palette graphique sensible au coups de pinceaux du maître et les œuvres sont projetées en live sur la façade d’un bâtiment. La performance poly-sensorielle baptisée TNight a déjà secoué Milan et Madrid. Le 12 février, Ron Ferri était à Paris et a illuminé de ses couleurs le 104… the place to be. La grande soirée organisée par les montres Tudor était l’occasion de présenter les nouveaux modèles de la marque et de croiser les people présents parmi lesquels Nicolas Duvauchelle, Axelle Laffont, Bruno Putzulu, Pierre Mathieu, …

When New York artist Ron Ferri was commissioned to help create the TUDOR (made by Rolex) campaign in 2007, he turned a design-devoted public on its head with his black ink reworked photographs of models that became a blank slate on which those inspired by TUDOR could project their own unfettered identity. In so doing, he created a visual metaphor for the spirit of the brand: freedom of expression. These live performances are certain to bring the TUDOR brand to life at yet another level, where audience and art, time and technology become one. For a night. On 12 February, Ron Ferri was in Paris and its illuminated the 104… the place to be. The great event organized by Tudor watches had the opportunity to present their new models.

Tudor Campaign by Ron Ferri (making Off)
Tudor Artwork by Ron Ferri

TNight – Ron Ferri show

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